When Ozohu Adoh couldn’t uncover merchandise that labored for the dry, uneven pores and pores and pores and skin state of affairs she struggled with, she didn’t get discouraged—she turned impressed to create her personal.
“I felt current skincare decisions weren’t taking into account the selection strategies pores and pores and pores and skin components like hyperpigmentation or dryness launched in darker pores and pores and pores and skin tones,” says the founder and CEO of EPARA, the luxurious skincare model made with nourishing pure and pure substances—and the latest to hit Dermstore’s digital cabinets.
How EPARA’s Formulation Nurture Pores and pores and pores and skin of Coloration
After masses trial and error on the magnificence counter, Adoh—who grew up in Nigeria and holds an MBA from Oxford Faculty—started treating her pores and pores and pores and skin factors with pure, botanical substances sourced from Africa.
“My forebears had used these botanicals they usually all the time stated how good they have been however with out masses scientific rationale,” she explains. “So, as I used to be scuffling with my pores and pores and pores and skin, I reached as soon as extra to those botanicals and researched their underpinning scientific bases for his or her efficacy. What stood out about these substances was their simplicity nonetheless effectiveness in ameliorating my pores and pores and pores and skin factors.”
The richly nurturing oils, butters and extracts that reworked Adoh’s pores and pores and pores and skin turned the place to start out for the EPARA line, which she labored fastidiously with a UK-based lab to formulate. With a give consideration to hydration and even tone, the ten merchandise all through the road have develop to be favorites amongst ladies of shade who, like Adoh, haven’t discovered their wants met by completely totally different luxurious skincare producers. “We hear pretty a bit from our consumers, however I ponder what actually makes us proud is the popularity of the care and a highlight to element we now have positioned all through the creation of the model and every of the merchandise,” Adoh says.
Correct proper right here, meet simply a few of EPARA’s standout formulation, made to wrap your pores and pores and pores and skin in nurturing, therapeutic luxurious. The decide EPARA means “to cocoon oneself” all through the Nigerian dialect of Ebira—and these therapies can be positive you emerge glowing.